Growing purpose-driven omnichannel brands that captivate customers and create business value.

Full-time  ·  Fractional  ·  Advisory

Tracy Van Hoven — Fractional CMO and Business Growth Consultant

Transformational brand and revenue growth executive with 20+ years building marketing functions, architecting go-to-market strategy, and driving measurable commercial results — from startup to Fortune 500. Recruited repeatedly by CEOs and PE sponsors to lead at moments of change, challenge, and opportunity. Most recently as Chief Marketing Officer at WishGarden Herbs, where I drove +20% omnichannel revenue growth outpacing category benchmarks and won the Nutrition Business Journal Supply Chain Integrity Award.

Health + Wellness

Health + Wellness
Lifestyle + Apparel

Lifestyle + Apparel
Yellow background with white text reading "Moxie Sozo Boulder, Colorado - U.S.A."

— Evan Faber, Ceo, Moxie Sozo Agency. Boulder, Co.

“A boon for any brand! Tracy brings a breadth of marketing expertise to the table. She has a fiery passion for growing brands that breakthrough category noise and get noticed by consumers. Her vast technical skills are coupled with her exceptional character. Tracy is an absolute joy to work with — and all who do will benefit greatly from it.”