Tracy is a go-to growth marketing executive with proven success building purpose-driven brands. Successfully leading a range of companies from Fortune 500 to start-up through moments of change, challenge, and opportunity.

Recruited repeatedly by CXO’s and PE firms to architect winning strategies for scaling growth, turnaround +/or exits through transformational brand and marketing strategies in health, lifestyle and higher education categories.

Skilled at leading digital marketing and D2C eCommerce/omnichannel retail transformations, developing high-performance teams and leveling up the marketing function.  Blending data, strategic insight, and entrepreneurial spirit with collaboration, creativity, and determination to deliver results in key performance areas.  Most recently serving as:

• Vice President, Brand + Marketing, EMERSON ECOLOGICS HEALTHCARE

• Vice President, Marketing + Communications, BENCHMARK SENIOR LIVING

• Vice President, Integrated Marketing + Communications, MEGAFOOD SUPPLEMENTS (BCORP)

• Executive Consultant, Brand Marketing + Product Development, INDIA HICKS LIVING

• Vice President, Brand Marketing, TALBOTS

Tracy also serves at the Harvard University, Business Innovation Lab, as an invited Business Venture Mentor.  Dedicated to furthering entrepreneurial business concepts by undergraduate/graduate students and alumni from all thirteen Harvard schools. Mentors are appointed by invitation.

Along with serving as a member of CHIEF – a private leadership network designed for women executives to strengthen leadership, magnify influence, and pave the way to bring others along.

Holds an MBA from Simmons University and BA from St. Lawrence University.