Now offering a $1,000 introductory marketing assessment.  Please email for more information at
tracy@vanhovenco.com 
or call
617-512-1103

Consulting & Fractional

Looking forward to helping you build your brand and business, with the ability to offer full service support as needed, with my deep network of talented partners across disciplines.

SERVICES

Drop-In Marketing Leadership

Marketing Advisory for In-House Teams

Global Brand Strategy + Architecture Development

Brand Creative + Creative Talent Management

Commercial Go-to-Market Strategy

Product Innovation + Licensing Management

Integrated Marketing + Communications Strategy

Digital Performance Growth Marketing + Analytics

Communications + SEO Content Strategy

DTC omnichannel + eCommerce Retail Experiences

Marketing Capability Development + Team Building

Agency Partner Management + Measurement

PROCESS

  • Understand

    We begin with a shared understanding of the project scope, objectives, goals, budget, timing and constraints.

  • Uncover

    Review client market intelligence, business data, consumer insight material to uncover fresh insights and opportunities. Along with recommendations for insight work yet to be captured.

  • Create

    Develop a recommended plan to deliver on project scope + collaborate with Client to optimize.

  • Resource

    Identify key resources, current and additive, needed to complete project within project scope.

  • Deploy

    Develop final plan and execute across key channels.

  • Measure

    Measure project goals and performance and continually optimize to refine and improve.