Now offering a $1,000 introductory marketing assessment. Please email for more information at
tracy@vanhovenco.com
or call 617-512-1103
Consulting & Fractional
Looking forward to helping you build your brand and business, with the ability to offer full service support as needed, with my deep network of talented partners across disciplines.
SERVICES
Drop-In Marketing Leadership
Marketing Advisory for In-House Teams
Global Brand Strategy + Architecture Development
Brand Creative + Creative Talent Management
Commercial Go-to-Market Strategy
Product Innovation + Licensing Management
Integrated Marketing + Communications Strategy
Digital Performance Growth Marketing + Analytics
Communications + SEO Content Strategy
DTC omnichannel + eCommerce Retail Experiences
Marketing Capability Development + Team Building
Agency Partner Management + Measurement
PROCESS
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Understand
We begin with a shared understanding of the project scope, objectives, goals, budget, timing and constraints.
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Uncover
Review client market intelligence, business data, consumer insight material to uncover fresh insights and opportunities. Along with recommendations for insight work yet to be captured.
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Create
Develop a recommended plan to deliver on project scope + collaborate with Client to optimize.
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Resource
Identify key resources, current and additive, needed to complete project within project scope.
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Deploy
Develop final plan and execute across key channels.
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Measure
Measure project goals and performance and continually optimize to refine and improve.