India Hicks
Opportunity
The island-dwelling British entrepreneur who built a licensing empire on her Bahamas-meets-Britain lifestyle, founded a new Company designed to help empower women on their own terms.
Offered a luxury line of all natural skincare/body/bath/fragrance products, along with premium jewelry/bags/accessories and home products. Sold online and through 1,800 India Hicks Style Ambassadors. Private/VC held.
Approach
Developed brand architecture and strategy with India – Served as strategic filter for all branding, creative, marketing, and product development to ensure continuity
Developed product innovation and merchandising strategy – Delivered on brand strategy, optimized SKU rationalization, improved forecasting and reduced obsolete inventory/mark-downs
Developed new co-branded “Curated Collections” delivering 12+ collaborations with celebrated designers over 8+ seasons (ex: Jonathan Adler) — Drove +10% revenue on base business
Results
2016FY and 2017 FY average YOY average Revenue Growth: 75%
