Emerson Ecologics
Opportunity
In a post-pandemic world, our business strategy was to move the #1 provider of clean pro-grade supplements and natural personal/skincare products to functional integrative healthcare providers and their patients, to the leading online connected care delivery platform in the Category.
Successfully led a Marketing capability re-set, along with elevated new branding and new integrated marketing campaigns, with active annual membership of 50K+ healthcare practitioners and 1M+ patients. Drove increased acquisition/conversion/attribution and record revenue growth to $265M+ for this PE owned B2B2C Company, resulting in successful acquisition in March 2022.
Approach
Launched a new landmark brand study + the development of new brand creative (below)— Informed early Brand refresh
Optimized new advertising creative, pay-per-click/digital mix to drive customer acquisition/lead nurture/conversion— Improved ROAS 15%
Launched new CRM capability/lead nurture funnel/eMail engine/attribution via HubSpot— Reduced Cost-per-Lead -40% and Cost-per-Sign-up -90% in 10 months
Revamped lean Marketing Team + operational capability to deliver on ambitious strategic business plan – moved from 6 FTEs to approved 20 FTE /8 contractors/3 Agencies
Results
2021 YOY Record Revenue Growth: +23% growth in Wholesale channel and +30% growth in Online DTC channel. Company acquired by largest competitor in March 2022.
