MegaFood Supplements

Opportunity

Moved MegaFood from a small homespun wholesale brand selling into natural retail, to a DTC omnichannel category disruptor and BCorp activist brand growth engine for Nature Made/Otsuka Pharmaceuticals

Approach

• Shed MegaFood’s outdated branding, delivering new game-changing omnichannel branding and campaign speaking to consumer demand for activism — “Nutrition with Ambition”

• Launched BCorp activist campaign on advancing sustainable farming + banning Glyphosate – Petitioned EPA with 70K signatures + Earned media 880M impressions/$9M ad value

• Revamped innovation strategy and kick-started dark pipeline launching 7 planned/10 unplanned products – delivering 3x sales forecast

• Developed a tiered good/better/best product line to enable opening new distribution into Food/Drug/Mass/Club retail – Successfully placed MegaFood in CVS, Target, Wegmans

• Launched 1st MegaFood.com DTC eCommerce site + rebranded Amazon branded storefront – Growing consolidated eCommerce revenues by +30% YoY

• Transitioned MegaFood’s paid media mix from 20% to 80% digital — Decreased CPM media costs -60%. Increased media Impressions by +110%. Increased Social engagement +35%

Results

2018 and 2019 YOY Consolidated average Revenue Growth +15%, with foundational halo supporting 2020 growth